Embedded Partnership Model

I partner with my clients to validate, build, and launch a product, and work cross-functionally as the driver of the effort.

These projects typically last for months or more, and are scoped with specific success metrics. I work as a catalyst to extend bandwidth of teams and fill in missing product expertise.

Deliverables and services may include:

Competitive research
User and buyer interviews
Building a business plan
Defining vision, strategy and differentiation
Creating a roadmap and defining requirements
Identifying development partners
Creating materials and presenting to executives and advisory or governing boards
Project communication
Vetting partnering vendors and other due diligence
Structuring pilot and beta programs and other validation efforts

Strategic Services Model

I work with organizations to produce specific assets or outcomes to extend the bandwidth of a team with a specific product-related need.

These engagements typically last a few weeks to a few months. Sometimes they are a first step to another engagement, such as an opportunity assessment that turns into a funded innovation project.

Deliverables and services offered:

Product discovery
Go-to-market strategy
Product strategy
Product management hiring
M&A vetting due diligence (product)
Opportunity assessments
In-person or remote innovation workshops
Organizational structure audits and recommendations

Partnering with startups and medical societies to drive innovation and revenue growth

Working With the Best Clients and Partners