I become an extension of your team - driving a product initiative from idea through launch and commercialization. I work cross-functionally as the catalyst, filling in missing product expertise and extending your team's bandwidth.
Focused engagements to produce specific assets or outcomes. Ideal when you have a defined need - or when you want a lower-commitment starting point before a larger initiative. Often a first step that evolves into a full engagement.
This work is most impactful when an organization is at a genuine inflection point - with real stakes, real ambition, and a need for clarity.
You serve a specialized membership and need new products that generate non-dues revenue while delivering genuine member value. I help you identify the right opportunities, validate them, and build a commercialization path that fits your mission and governance structure.
You have momentum and an idea worth pursuing, but need a strategic partner to validate the direction, define scope, and build the go-to-market thinking - without the overhead of a full-time hire. Engagements are sized to match your stage.
You have a core business that's working, and you're ready to grow into adjacent products or new revenue streams. I bring the structure, product expertise, and commercial strategy to make that expansion deliberate - not reactive.
Whether you need support through the entire product journey or want to focus on a specific stage, I work with you to build products that scale.
We start by understanding your organization, your goals, and the opportunity landscape. Through research, interviews, and competitive analysis, we identify which ideas are worth pursuing - and which aren't.
With a validated direction, we define the product vision, strategy, and roadmap. We align on scope, success metrics, and what differentiation looks like in your market.
I work alongside your team to drive execution - managing partners, stakeholders, and timelines. I handle the product management so you can focus on running your organization.
We build the go-to-market strategy, structure pilots and beta programs, and ensure you have everything needed to launch, learn, and grow revenue - not just ship a product.